Approaches to Personalization
Time: 3:30pm - 4:30pm
New buzz word: "personalization first.” Tailoring websites to individual users boosts engagement and effectiveness, increasing sales, lead captures, etc. But challenges stand between you and great UX including: scalability, identification, data analysis and effectiveness. This session will present several personalization approaches using different methodologies and constraints. We’ll explain using known user traits, behavior, and analytics to avoid presenting irrelevant content to your users. Sometimes the results aren’t what you’d expect. Both anonymous and authenticated scenarios will be covered. Approaches include in-browser storage, external APIs, and native Drupal user accounts.
- How and where to use personalization
- Models and approaches:
- Identity-driven: Known user traits
- Behavior-driven: User activity
- Analytics-driven: Aggregate, historical data
- Demos and techniques
- Things to avoid and lessons learned
Talk originally given at the PNW Drupal Summit October, 2014.