Usability testing to prioritize your website (re)designs

Session Speaker(s): 
Saturday, November 8 2014
Time: 11:00am - 12:00pm

Usability testing can help bridge the gap between developers, marketers, and stakeholders. Usability testing lets the design and development teams identify problems before they are coded. The earlier issues are identified and fixed, the less expensive the fixes will be in terms of both staff time and possible impact to the schedule. Usability testing is a great way to help teams prioritize website redesign efforts. In this session, we'll talk about the main types of usability tests and why it's better to usability test before deciding on making changes to the design. By conducting tests early, your team learns what to change. You'll learn what to keep. Usability testing early makes it easier to build the requirements, define the use cases, and even create QA test scripts, because you can drive all those things right off what you saw in the research. It will likely reduce your development costs because you’ll have data to make decisions, instead of driving everything off some strong-willed individual’s opinions of what users need. Pushing your user research as early as possible in the schedule is the best way to get value from your efforts.